Today it is taken for granted. In 1922 it was entirely
innovative. Elastoplast was the first plaster to incorporate a gauze pad,
which made it suitable for dressing open wounds. It marked the birth of a
brand that is no less reputed for its innovativeness today, with waterproof,
elastic, and extra-strong plasters, plasters for
sensitive skin, heat plasters, foot plasters, and foot care products.